Food Theory: Taco Bell Is Killing Amazon!
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Taco Bell is revolutionizing the drive thru experience. Yes, the fast food chain is challenging the likes of Amazon delivery in its grand plan. We are talking a multi-lane, contactless, order only EXPERIENCE. I know you are wonders how a drive through could compete with at home delivery and, Theorists, it is because of the BIGGEST jump all companies have to cover. What is it? Watch to find out!
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Credits:
Writers: Matthew Patrick and Luke Barats
Editors: Forrest Lee and Danial "BanditRants" Keristoufi
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
#TacoBell #DriveThru #FastFood #Amazon # #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory
Comments
© 2010-2021 USloft Online video
Vali Kuzev25 seconds ago
2:20
SkyKibo58 minutes ago
Sonic?
Brandon CavazosHour ago
oh my god kfc had a gtr im the drivethru
Lenny Wright3 hours ago
Fun fact, the base in Mad Max: Fury Road used to be a Taco Bell! It’s innovative design like that that allowed Taco Bell to win the franchise wars referenced in Demolition Man… but that’s just a theory… 😉
The legendary Phoenix3 hours ago
I want them to have walk in drive throughs more
MB34 hours ago
I hate this so much. I hate contactless and it bothers me that I can’t eat in the fast food place
AresOnAir7 hours ago
I think matt really needs to learn how delivery drivers actually make money and how the apps work for the employees, because if he did this video would be radically different
Michelle Maina8 hours ago
13:12 didn't see that coming
Michelle Maina8 hours ago
you're giving them ideas 😅 lol
jacob waters9 hours ago
My taco needs the 4 lanes
Error[0]13 hours ago
Got I hate this idea
Cesare Smetters13 hours ago
Im so sad it isnt pneumatic tubes. Its a burrito. They could handle the directions
Aaron Miller14 hours ago
I was going to say if fast food starts teaming up with each other they can become a cloud-based system similar to like Netflix... order from our app and will deliver you this range of food... The marketing behind this would be brilliant... The only issue or the conglomerate giants... they don’t like to play nice with each other. Which is why they are likely to team up with their own sub chains...
Aaron Miller14 hours ago
I actually learned that about Amazon in my marketing class, it’s true Amazon predicts your orders and have them shipped partly to your house
Alvin Wong15 hours ago
Wait, theres taco bell? -Indonesia
M L16 hours ago
I can see taco bell teaming up with other restaurants for this there are already a few location near me where they share the building location with popeyes and longjohn silvers.
Acarria White17 hours ago
tbh that would work very well here because the lines are always long in Crapifornia lol. Almost every medium sized to big city drive throughs need at least 3 lanes. My small town even requires at minimum 2 to handle drive through orders at literally any time. So that idea is prolly coming from those but yes that is just genius tbh to make it like that and also allow for modular expansion for fitting in other restaurants if they want to.
Odysee BitChute18 hours ago
No one else is getting Demolition Man vibes from this? Srsly?
GTCam19 hours ago
I think we’ve witnessed the death of dine in Here at certain hours, it’s not uncommon to see like 8 cars in line.
J.R. Smith19 hours ago
COVID ain’t the reason to me it’s the companies making it so hard for you to simply order and leave like you used to . I’ve noticed at least in ny drive thru lines are ridiculous meanwhile the store is cranking out mobile order after mobile order while everyone else waiting to order
Diet Salt20 hours ago
this reminds me of the movie where taco bell won the fast food wars
lalala20 hours ago
But what about costumers without cars or who can’t afford delivery. I guess they can just have a walk up window
puffpastry20 hours ago
Nooo ever since the quarantine started I’ve been waiting to go inside a Taco Bell for endless refills on Baja blast😭😭😭 plsss don’t take thatttt
Hero of Kush20 hours ago
Worst part about this. Is we'll lose places to pee
Hayden Conard21 hour ago
My towns taco bell is always packed
Shelby Miller23 hours ago
Did anyone notice that the theme started at exactly 15 seconds. Anyone. Okay just me
Pengz -Day ago
Why was the dude in the KFC drive through in a gtr?
James SpinarisDay ago
Where I live it takes 10 minutes to wait on a tocobell line and at 12 am around 30 minutes
gifford leeDay ago
Thank god this is why the minimum wage is being kicked for employees who is asking for that 15$ BS wage increease. As well as no more customer service people doing the ordering anymore.
CheezyRat VRDay ago
I’m so cultured I went to Taco Bell in Japan
hosainplayzDay ago
cheng teoh:taco Bell will reach next level cost cutting if they can figure out a way to teach mindless ghosts how to cook a burrito me:so true
GO BUCSDay ago
Covid Bullcrap in full force.
SasunaruDay ago
Idk if its just me but amazon wise sense its civic delivary costs are up but also people buying from amazon the more delivery and the more people buy then it should even itself out
death13aDay ago
I would prefer if food companies would cooperate on mobile app that would allow you order food that you crave at the moment no matter the brand
Burning ElmoDay ago
i live in mn and i approve this idea.
Tyler NelsonDay ago
Honestly looks like sonic in oregon. Just more compact
Ezra RitsemaDay ago
Bro you trippin come noon every TB IN TOWN is 10 car line minimum
Charles BarrientosDay ago
In Madrid there is a Chipotle Copy made by an American who missed chipotle called Tierra and down town there is a a location that only makes food for delivery just a window and an a door for employes
Mayonegg Mayo eggDay ago
I have that mcchicken nugget dinosaur thing
Gracie Parker2 days ago
It's literally just going to he a giant mall
Mathis Hammer2 days ago
me who thinks about buying a 10th aniversery shirt/pullover
CampVloggy Bee2 days ago
I gotta say I’ve never had a problem eating Taco Bell’s food my stomach is made out of steal 😂😅😅
Zachary does gachaDay ago
Same, I never understood the memes of it happening lol
Mangis Smagorius2 days ago
finally i will not need to wait half an hour just to get a happy meal
Ann-juh-lee2 days ago
There was a Taco Bell add under this vid O.o
Some Guy2 days ago
Dinning in fast food is most likely dead. I don’t see myself sitting down to eat in a store ever again!
Jonathan D2 days ago
Someone finally realized they can add a non-intersecting, non-interfering second dimension to drive-thru. *Applause*
Blu_stone oof2 days ago
I went to Taco Bell yesterday.............
Zoe Guy2 days ago
Ball pits really do you know how mean people I dr... I mean people get dragged all the time and probably in a lab being test for mind being Experiments
purplegravy12 days ago
Lmao remember the movie Demolition Man its happening Taco Bell is gonna be the only restaurant that survives the apocalypse
Augustas Vanile2 days ago
2:00 and then there's me confusing it by ordering a bun with pickles
Jamston The Deku simp2 days ago
Matpat should realese audio versions on spotit
MadLad_Don232 days ago
I miss the happymeals from when I was younger, the cheap toys were great one day time waisters before it got lost....
Ping Fox2 days ago
Came for the munchies. Stayed for the mind blow in the possible future of logistics.
deadly grenade2 days ago
Pov Taco Bell watching this vid: "Oh ye that sounds better than what we were doing, I i mean yes"
tran le nam phuong2 days ago
Big brain move 🤯
Garrett ze Gamer2 days ago
Wait matpat has a son?!?!?!?!
MrAimbotJK2 days ago
Never been more than 2 cars in line you lucky!! There be like 7 for me
Chestnut Thing3 days ago
What was the name of that one movie where Taco Bell basically takes over all food industries until it becomes the only restaurant available? The movie was about some past criminal in the future or something.
F*ck coleslaw3 days ago
8:02
krankykid 083 days ago
Yeah it does exactly look like a drive thru bank.
nes bros.3 days ago
the fourth channel should be book theory.
Rafa Sabatier3 days ago
You should watch “demolition man”
Barney Bull3 days ago
Matpat: Taco Bell makes you poop Me: corporate needs you to find the difference between this picture and this picture Laxatives Taco Bell Me: they’re the same picture
Tejas Giridharan3 days ago
matpat you do marketing for your products very subtly not as annoying as in yo face advertising for merc so hats off to you also i really want to thank you for making learning fun for me i usually am very lazy when it comes to studies but seeing how it cn be used in cool ways makes me exicted to learn thank for all the effort and hardwork you put to entertain us
EliteBritishGaming3 days ago
I can agree with that. It actually makes me want to check out the product and try it out.
Matthew McDonald3 days ago
“If people went in to get food then you’d need to pay for lighting and air conditioning” Ah yes, as all employees have night vision and are cold-blooded
ColonelJayWrites2 days ago
Good point, but with the excluded dining room, costs would definitely be lower.
Some Cruz3 days ago
I work at panda express and I started during the pandemic and turns out our store in making 4 to 7k more than when dine in was open
The_Atropos3 days ago
Demolition Man warned us about Taco Bell winning the franchise wars
trick r treat3 days ago
Every fastfood place rn WRITE THAT DOWN
preston Gaming3 days ago
I understand why you didn’t really mention grub hub that dance still haunts me
\4 days ago
People who don't have cars: *Internal suffering*
V BOY4 days ago
taco bell more like tostada doblada bell . . . this isn't funny at all
นาย 3 อ4 days ago
It dont real FAKE!!!
Joseph Fodera4 days ago
Little did taco bell know Brooklyn park Minnesota wouldn’t be a wise new business choice
Diego Roldan4 days ago
automation like this is kinda scary to think about
Rhas 'Churol5 days ago
Am I the only one a little disappointed that we're actively moving away from interacting with real people, directly? What does any of this say about our civilization? We can't just run away from everyone.
Svetolik Markovic5 days ago
This is brilliant, I am apsolutely agreeing with this. The revolution may start.
baldis brother5 days ago
introverts will love that kind of building
KitKat Bar5 days ago
Does no one realize that sonic was the first fast food place to do what taco bell is technically doing??? No dining room, drive thru and many ordering stations where people can get their food fast (besides the fact that sonic still has human contact to get the food to the customer)
James Dinius2 days ago
First off, most fast food restaurants were doing it back in the day, Sonic just stuck with it. Second, this model is much more streamlined with a more grab and go model as opposed to park and dine.
Sam Kenney5 days ago
What MatPat talks about towards the end of the video is one of my favorite reasons I liked living in the eastern end of the midwest bc we have drive-ins. Its basically a 7-Eleven but a drive-thru version
The camera spam5 days ago
Yey
Shiny Porygon5 days ago
I can't believe my favorite food is on the thumbnail of the video °o°
Renee S6 days ago
And we weren’t sick!!
Lawrence Calablaster6 days ago
What about Sonic? They’ve been using the drive-in only model for always, are they doing better now?
Muffqinxxx6 days ago
Isn’t this just a sonic with a tube to each drive thru
GojiraFan056 days ago
New theory the pandemic was created by fast food restaurants
television kid6 days ago
me without a car👁👄👁
ToXiK6 days ago
that nissan gtr though
zeroxlulu6 days ago
"The first of it's kind contactless Taco Bell will open in Brooklyn Park, MN." Me watching this 2 months later - Oh no.
Hairy Hairison2 days ago
catch me looking for this comment, living in minneapolis
Rens Tamerus7 days ago
Wasting my last 4% of phone battery on a video to forget the nightmate-inducing experience that was the previous FNaF theory video LOL.
Robert Lonergan6 days ago
Everyone does it
Latté Fops7 days ago
lol fork everyone who can't afford a car xD
Panther0017 days ago
Matpat invents a mall
Jacob Koopman7 days ago
Hope it doesn’t get looted Ah god how it’s so close to Brooklyn Center and you know what happened there And yes I know it hasn’t been built yet 4:32 when everything goes back to normal
The Curing Plague7 days ago
I'm sure they probably have a taco bell love similar to the one in Missouri. My local taco bells get packed fast.
Elijah E7 days ago
Every now and then I forget this channel exists
LiXio8 days ago
Tbh a drive-thru food court sounds amazing.
jksdafaj;sf adfa8 days ago
that yo quiero notification bell threw me off- you... want notification bell? you said "I want notification bell" thats it. w h a t
Gale8 days ago
So it's finally happening Drive though supermarkets I'll give it 10 years till it's low key the norm
mrjanemba8 days ago
This is the real reason Taco Bell was the only restaurant left in Demolition Man
COW6IRL698 days ago
My only question is if everything relies on drive-thru, what's going to happen to people who don't have a car or access to Uber? (ex. Homeless, minor, ect.)
rockin river8 days ago
I would hope that one delivery driver doesn’t pick up 5 orders at the same time, the last person to receive their order is gonna have seriously soggy food
James Dinius2 days ago
Pizza delivery already gets away with stacked orders no problems (usually)